Books by Alex Goldfayn
Seven Books · Four Bestsellers
Alex Goldfayn’s bestselling books are built around a simple belief: sales growth comes from doing, not knowing. Pick up the phone. Call customers when nothing is wrong. Ask what else you can help with. Because we’re not selling, we’re helping.
His work is grounded in tens of millions of sales behaviors logged, tracked, and analyzed across more than 500 companies, creating a proven approach that has generated 15 – 30% annual sales growth. Across his books, Alex turns that data into simple, practical actions that can be used immediately to communicate more, help customers more, and grow more.
Outgrow
How to Expand Market Share and Outsell Your Competition
Sales is not something that happens to you. You are in complete control of it. Written for business owners and leaders, Outgrow details the process that more than 500 companies have used to add 15–30% sales growth annually.
Who it’s for: business owners and leaders.
Pick Up The Phone and Sell
How Proactive Calls to Customers and Prospects Can Double Your Sales
WSJ Bestseller Wiley · September 2021
This book is for salespeople who are more comfortable with email, video calls, social, and text messaging than they are with the phone. The phone is your most powerful prospecting and selling tool. This book will teach you techniques and language to supercharge your sales.
90% of salespeople are reactive and don’t call. Follow the tactics in the book and launch yourself into the top 10%.
Who it’s for: your customer-facing team. Outgrow speaks to the Owner installing the system; this one speaks to the person picking up the phone.
Also by Alex
5-Minute Selling
The proven, simple system that can double your sales — even when you don't have time.
Wiley, 2020.
Selling Boldly
Applying positive psychology to increase your confidence, happiness, and sales.
Wiley, 2018.
The Revenue Growth Habit
The simple art of growing your business by 15% in 15 minutes per day.
Wiley, 2015.
Evangelist Marketing
What Apple, Amazon, and Netflix understand about their customers.
BenBella, 2011.
Alex Goldfayn
Alex is the founder and creator of Outgrow, a revenue growth operating system which adds 15–30% predictable, organic revenue growth annually. He also runs a $10M client practice of his own.
He is the author of seven books, including the Publishers Weekly bestseller Outgrow (2025) and three Wall Street Journal bestsellers: Pick Up The Phone and Sell (2021), 5-Minute Selling (2020), and Selling Boldly (2018). He delivers 75 to 100 workshops, speeches, and webinars a year, and is represented by the Washington Speakers Bureau.
He lives in Lake Forest, Illinois, with his wife, Lisa, and their twins, Noah and Bella.
Watch how Outgrow companies grow 15 - 30%
A 60-minute webinar on how an Outgrow company actually runs: the proactive behaviors, the weekly scorecards, and the accountability that keeps it going. Alex takes you through the whole client journey and tells you exactly how it works.
Business owners & leaders
Outgrow is a revenue growth operating system. It’s a process you run to predictably and reliably grow your sales, 15 to 30% every single year.
Consultants & coaches
Certified Outgrow Advisors™ run that process with their own clients. See what certification involves, and how Advisors build a practice on it.