Business Owner? Join the September 16 Webinar
New Webinar: Outgrow Sprint, September 3rd
Search
Linkedin
Outgrow logo in blue and red

Groovy Hues had 10,000 happy customers. But they were paying for leads and competing on price to win them. They installed Outgrow and had their best year in 16 years.

Groovy Hues is a residential and commercial painting company serving greater Philadelphia. Sixteen years in business. More than 10,000 customers served. Over 1,000 five-star Google reviews. This is their story.

Case Studies

  • Industry - Home services – Painting
  • Outgrow Advisor - Justin Mink

15%

Revenue growth, two years running

15

Proactive calls per Outgrower, every week

0.0

Hang-ups in a year of proactive calls

Growth depended on bought leads. And every lead came with five competitors attached.

Before Outgrow, Groovy Hues grew the way most home services companies grow: they bought leads. Third-party aggregators took the money and sent each lead to five other contractors at the same time. Every job started as a race to the bottom, and the company’s growth sat in someone else’s hands.

The team wasn’t doing anything wrong. They were reactive because the model was reactive: wait for the aggregator, chase the lead, compete on price.

“We were absolutely reactive. Not in control whatsoever. Which gave me constant anxiety as an owner.”

— Matt, Founder, Groovy Hues

The whole time, the best lead source in the company was their own 16 years of great work.

Groovy Hues had already done the hard part. Sixteen years in the community. Over 10,000 customers. More than 1,000 five-star reviews across their locations, averaging 5 stars. The kind of company where a happy customer puts the lawn sign out and calls back years later.

Matt knew who his customer was and where his customer was. What he needed was a systematic way to reach them.

That is what drew him to Outgrow over every other sales system pitched at him. Not another CRM. Not another shiny object. A template for proactively reaching the people who already knew and loved his company, and a way to put growth back in his own hands.

“The biggest attraction was that Outgrow put you in control. Your destiny, your success is in your own hands. I just needed a template. It clicked. We signed up.”

— Matt, Founder

The first meeting set the tone. Call five people who love you. Now.

01

Estimates surfaced on the very first calls

In the first meeting with their Outgrow Advisor, Justin Mink, everyone wrote down five customers they had done great work for. Then Justin said: now we’re going to call them. Everyone spread out, found a private space, and picked up the phone. Some of those calls generated estimates on the spot. The customers who answered were blown away to hear from them. A year in, not one person has ever hung up on a proactive call.

02

The holiday calls that deepened the culture

Between Thanksgiving and New Year’s, the team changed up the weekly call list. No asks. They called the customers they had served that year just to say thank you: 2025 was our best year ever, and you were part of it. The team came out of those weeks feeling grateful, and the customers felt it too. In a small business, culture is the whole company. Gratitude became part of theirs.

03

Warranty check-ins turned trust into new business

The proactive calls surfaced opportunities Matt never expected: customers with a small issue, still under warranty, who would never have called on their own. The calls found those items, fixed them, and made the company better. And because people hire people they trust, the check-ins led directly to new business. After all, who else calls to check on you during the warranty period?

“We're not looking to sell, we're looking to help. That was the biggest shift."

— Matt, Founder

The huddle has no hiding. That's why it works.

Matt doesn’t run the weekly Outgrow huddles. Michelle, his sales leader, does, and Matt is the first to say she’s better at it than he would be. She brings the energy and she holds the line. When someone made 13 calls instead of their 15, the question is simply: why? Not a beat-down. Just accountability, because three calls a day is not a lot to ask.

The wins get shared in the same room. When a call turns into revenue, people want to get to the meeting and talk about it.

The proactive mindset didn’t stop at sales. Leah, the company’s operator, now checks in with every client when a job is done, so the team stays ahead of every project instead of waiting for the phone to ring. Outreach transformed the sales culture first. Then it transformed the operation.

“There’s no hiding. There’s accountability. And if you had a win that week, you’re excited to get to the meeting and tell people how that phone call translated into revenue.”

— Matt, Founder

The advisor didn't stay on the sidelines. He became part of the business.

Matt says business is all about relationships, and the one with his Outgrow Advisor is no exception. From the first weeks of working together, it was clear Justin Mink wasn’t going to be a coach who drops off a playbook and checks in quarterly. He was in the meetings, in the work, and in the results, week after week.

A year in, Matt doesn’t describe Justin as a vendor. He describes him as a friend.

“When we started working together, we knew right away: this guy isn't just our Outgrow advisor. He's part of the business.”

— Matt, Founder

He stopped chasing the top line. Both lines grew.

Two years into Outgrow, revenue has compounded at over 15 percent per year. 2025 was the best year in the company’s history, and that’s the number Matt watches. The money that used to go to lead aggregators now stays in the business. What replaced it costs almost nothing: a list, a phone, and a team that believes in the value it brings.

“I stopped chasing the top line. When I stopped concentrating on the revenue, it grew organically. And as the revenue grew, so did the bottom line. We're grabbing the bull by the horns ourselves.”

— Matt, Founder

Predictability gave the owner something rare: contentment.

Every owner knows the little knot in the stomach each morning. Matt calls it the entrepreneur’s natural discontent. Predictability changed that. If a lead source dries up now, he doesn’t throw more money at it. He can always pick up the phone and call the people who already love his company. He can always make a list. The growth is in his hands, on demand.

“It's made me realize that I'm in control of my destiny. It gives me a lot more contentment."

— Matt, Founder

His advice to an owner on the fence took four words.

A year in, Matt puts Outgrow in the top three things he has ever done for his business. Asked what he’d tell another owner who is thinking about it but unsure, he didn’t hesitate.

“Just jump in, man. If you're even watching this, you have some interest. Just do it. It's probably top three things I've ever done for my business, and we've only been working together a year.”

— Matt, Founder, Groovy Hues

Get the Proactive Call Planner

500+ Outgrow companies use this planner to know exactly who to call each day. It turns occasional outreach into a consistent habit, so no customer or prospect is forgotten.

Name

Get the Proactive Call Planner

500+ Outgrow companies use this planner to know exactly who to call each day. It turns occasional outreach into a consistent habit, so no customer or prospect is forgotten.

Name

Upload Your Receipt

Name
Drag & Drop Files, Choose Files to Upload
Request Outgrow Advisor®

Groovy Hues had 10,000 happy customers. But they were paying for leads and competing on price to win them. They installed Outgrow and had their best year in 16 years.

Please enter your contact info below and we will set up a time for you to talk with this advisor.

Name